Can you sell a crocheted afghan one square at a time? Let’s find out!
I’ve long argued that crocheters undervalue and underprice their work. Many crocheters use a formula of cost of materials multiplied by three, which is…not great. It has nothing to do with anything except bad advice shared around in Facebook crochet groups.
This pricing structure has caused so much harm to crafters and it’s resulted in a race to the bottom to see who can sell the most items for the lowest price. There are other factors – algorithms that require the constant production of new work and sales to remain visible; customers demanding discounted prices based on “comparable” mass-produced items sold in big box stores and on Amazon; and the stigma of fiber arts being “women’s work” and therefore less valuable. But an even bigger problem is that creatives are afraid to ask for what they’re worth and don’t expect to receive it when they do.
This needs to change.
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